I'd say his hint will be this: Absolutely ANY clickable part of Fugly.com is a potential link to the winner page; even Advertisements (hint, hint). Advertisements will be the key.
The winning link is on this page: http://www.fugly.com/contests/crap/ But the thing is, it's not ALWAYS on the page. It's also on this page: http://www.fugly.com/contests/crap/daily/2004/200408/20040809/ but like I said. Not always. Tricky, but now that you know where to look, a few 'refresh page's and you should have it.