Here is a whole page advertisement in San Jose Mercury News on August 24, 2009: Cash for Gold comes to Cupertino With unemployment and foreclosures at a record high in California, ARC Capital Investments will host another fun, safe and lucrative cash for gold purchasing event here in Cupertino to help stimulate the economy. Many people are already very aware of the benefits of such an event due to the many advertisements on television, radio and the Internet. ARC Capital Investments, a California state-licensed precious metals dealer, has a different approach to the demand and supply of precious metals. Owner of ARC, hosts a 4-day event in the Cypress Hotel, a very well established and reputable hotel, in order to ensure 100% client interaction. Ensuring Trust and Security ....... Satisfied clients ....... The Gold Evaluation Process ........ " The price of the gold in August was around $950/ounce. ARC of course is not a charitable institution. When it pays huge to rent hotels and put advertisement to collect gold from area to area, how much do you think they expect to make in future gold market? When media repeats on foreclosure and unemployment news, it squeezes people to sell gold and jewellry to speculators. The next financial balloon will be a gold bubble. At that time, the topic in media will be inflation. It will advise you to buy back gold. This is how the inside group controls this country and make money from each crisis.